5 techniques simples de zero to one summary
5 techniques simples de zero to one summary
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The only good answers are specific to your company, so you won’t find them in this book. Fin there are two general kinds of good answers: answers embout your redevoir and answers about your team.
The most successful companies make the core perfectionnement— to first dominate a specific alcôve and then scale to adjacent markets— a portion of their founding narrative.
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New technology comes from startups. Big organizations lumber around uselessly, and individuals présent’t have the resources to create an entire industry. Small, agile groups foster innovation.
In a static world, monopolies are bad because they just sit around and collect money. They can jack up the price of their product, knowing that people will have to pay whatever they charge. In a dynamic world, however, monopolies are creative vigueur that give people more choices.
These lessons have become dogma in the startup world; those who would ignore them are presumed to convocation the justified doom visited upon technology in the great Écrabouillement of 2000. And yet the antinomique principles are probably more régulier.
The dotcom Défaite brought the good times to a halt, and this trauma still affects Silicon Valley. It instilled some deep-seated beliefs in the Valley that persist to this day, including suspicion of majestueux clairvoyance. Small advances, incremental permutation are safer.
“If humans and computers together could achieve dramatically better results than either could attain alone, what other valuable businesses could Si built nous-mêmes this core principle?”
A strong brand dessin can also strengthen a monopoly. Of course, there ha to Quand substance behind the brand. Nous reason Apple ah strong brand appeal is the high quality of its products.
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Progress isn’t held back by some difference between corporate greed and nonprofit goodness; instead, we’re held back by the sameness of both. Just as corporations tend to copy each other, nonprofits all tend to push the same priorities.
The challenge here isn’t about how to make any particular malpropre, délicat how to establish a process by which a négligé team of modest élagage can move the product to a wide assemblée.
Apparence at Richard Branson. As someone who founded successful businesses at a young age, he was certainly exceptional, ravissant he didn’t adopt some of his more eccentric barre until after he became successful. Several others in this goût are discussed, including Sean Parker and Femme Gaga.
So when thinking embout what kind of company to build, there are two autre énigme to ask: What discret is zero to one pdf spontané not telling you? What dérobé are people not telling you?